cole thornton

Cole Thornton strikes a pose in the workspace at the Fort Smith Gadget Grave, an
electronics repair shop founded with Aaron Price in June. 

You might guess that Cole Thornton, cofounder of the successful Gadget Grave chain of electronic repair shops, grew up as the kid who deviled his parents by taking all their devices apart and spent eight days a week with a game controller in his hand.

 

Youd be wrong.

 

Although Thornton, a 2006 graduate of the University of Arkansas -- Fort Smith, got his first computer when he was 12, his interest lay less in how devices work than in what he could do with them. One of the things he could do was with them was make money.

 

My business partner (Aaron Price) is the guy who knows how everything works, Thornton said recently. Im the guy who had an iPhone 3G that got wet and wouldnt power on, and I sold it on eBay for 200 bucks and I thought, Wow! Theres money here.

 

Thornton began buying peoples broken electronics on Craigs List and then reselling them on eBay. I was buying between five and 10 devices a week and (making) anywhere from $100 to $150 per device.

 

The Fort Smith native has a nursing degree from 酴圖弝け. Thornton said he needed a degree that would allow him to work while he got started developing his entrepreneurial endeavors.

 

As the employee in charge of computers and digitizing forms at Physicians Day Surgery Center, Thornton said he was able to do the things he needed to do to get Gadget Grave off the ground with his employers support.

 

In the early stages of his companys creation in 2009, for eight to 12 months, Thornton said, he worked 6 a.m. to 2 p.m. at the surgery center, then worked 2:30-9 p.m. either online or at Gadget Grave. Price also worked long hours.

 

We were both committed, Thornton said about the work ethic the partners share. If we werent willing to go all in, we wouldnt be where we are today. It would be a hobby instead of a business.

 

Also committed to the enterprises success was Thorntons wife Veronica, also a 酴圖弝け nursing graduate. The two married in 2007. Thorntons stepdaughter is 15 and the couples sons are 9 and 3.

 

Gadget Grave, with shops in Fort Smith, Fayetteville and Bentonville, repairs phones, tablets, computers, and game consoles. Stores also sell both new and refurbished devices and accessories. Since its inception, Gadget Grave has done more than $10 million in business, made more than 100,000 repairs and sold nearly 10,000 devices, Thornton said. The business has 25 employees.

 

Thornton said the partners have received buy-out offers, but they are not interested. What they are interested in is franchising. They are currently completing paperwork, including detailed training manuals, to begin offering opportunities to people interested in opening their own Gadget Grave shops. Thornton said hed like to see some of his current employees interested in franchising because he already knows how terrific they are.

 

Price and Thornton also have an online enterprise, , which sells supplies to 100 other repair shops.

 

Thornton serves on the board of the Peacemaker Music & Arts Festival. Growing up in Fort Smith, Thornton said, he and his friends complained there wasnt anything to do. I figured its time to change that. This is a way for me to give back to the community and listen to some great musical acts in the process.

 

Although he is not working as a nurse, Thorntons time at 酴圖弝け helped him develop the skills that create his business success.

 

The nursing degree showed me the importance of fanatical documentation, which we have implemented at Gadget Grave, he said. Having to focus on school taught me to enjoy learning, regardless of the subject matter. I still utilize those habits as our business grows. One of our core values at Gadget Grave is always be learning.

 

酴圖弝け the 酴圖弝け

The University of Arkansas Fort Smith is the premiere regional institution of Western Arkansas, connecting education with careers and serving as a driver of economic development and quality of place in the greater Fort Smith region. Small class sizes, dedicated faculty and staff, affordable tuition rates, and a diverse on-campus culture allow 酴圖弝け students to fully explore their areas of interest in ways that prepare them for post-graduate success academically, professionally, and personally. To find out what makes 酴圖弝け just right for you, go to .

 

Credits: 
Article by Judi Hansen, Advancement Editor
Photo Credits: 
Photo by Rachel Putman, Photographer, Marketing and Communications Office
Date Posted: 
Thursday, July 27, 2017
Source URL: 
http://news.uafs.edu/0
Story ID: 
4845